In April 2016, LGC entered into a 50/50 joint venture with Rushmans Ltd (the “Rushmans JV”) to explore the opportunities available for international entities to participate in the development funding for Cuban sport. Rushmans (http://rushmans.com/) has more than 25 years experience in world sport and has advised and supported sports governing bodies and played a key role in planning and delivering a host of major events including European Championships in Football and World Cups in Cricket and Rugby. Rushmans has also acted as a strategic advisor to sport and corporations worldwide.
Cuba has a rich sporting heritage. Its baseball players, boxers and athletes have achieved international acclaim and status while the passion of its people for sport is reflected in the enthusiasm for the number of teams visiting to play exhibition games.
The Rushmans JV an exclusive licence to use the Rushmans’ brand and intellectual property in respect to Cuban sporting opportunities, including assisting Cuban sport build upon its massive potential from social / grassroots to international competition level.